CX Canvas

A simple, visual tool for communicating your brand's customer experience


The CX Design Canvas provides a simple to use, visual design language from which experience improvement decisions can easily be made.

Once you’ve mastered the layout you’ll be sketching CX Design Canvas ideas on whiteboards, paper napkins, or downloadable CX Design Canvas templates.

The CX Canvas is most effective when each instance represents a single Customer Outcome and an associated Brand Outcome.