The CX Canvas provides a simple to use, visual design language from which experience improvement decisions can easily be made.
The canvas is based on Business Model Canvas by Strategyzer AG and similar to familiar tools, such as Lean Canvas.
- Adopt a common language for describing your brand’s customer experience
- Capture the outcome your brand and your customer are really trying to achieve
- Analyse the quality of your brand’s products, services, and customer interactions
- Assess the effort you and your customers go to in creating those outputs
- Model improvements and prioritise projects by value