CX Canvas

A simple tool to analyse and improve the experiences you are stage for your customers

The CX Canvas provides a simple to use, visual design language from which experience improvement decisions can easily be made.

The canvas is based on Business Model Canvas by Strategyzer AG and similar to familiar tools, such as Lean Canvas.

  • Adopt a common language for describing your brand’s customer experience
  • Capture the outcome your brand and your customer are really trying to achieve
  • Analyse the quality of your brand’s products, services, and customer interactions
  • Assess the effort you and your customers go to in creating those outputs
  • Model improvements and prioritise projects by value

Download the Canvas

The same tool our consultants use in our paid engagements, distributed under the Creative Commons license.

Read the docs

Guidance notes on each section of the canvas, worked examples, and online video guides.

Get in touch

We want to see what you build, and will happily make suggestions on where to go next.