We live in an experience economy
Great products at low prices are no longer enough.
Brands create value for their customers by staging high quality, low effort experiences.
Our passion is making it easy for brands to embrace the experience economy by providing the insight, tools, and technology needed to instil experience design as a key organisational discipline.
CX Canvas
Free tools to analyse and improve customer experience
CX Studio
Training and consultancy to support your customer experience improvements
CX Platform
Innovative software to supercharge your existing CX technology
Latest news
Customer experience news and analsyis from TwistCX
Making customer feedback useful
Make customer feedback actionable by distilling responses into two simple metrics
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Kilo-what? Innovation in retail energy
Retail energy companies cannot differentiate on price and should stop trying to do so
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Four ways to measure experience quality
Measuring the quality of products and services is easy. But how do you evaluate Customer Experiences?
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Low-cost airlines: paying you to fly?
Selling customer experience rather than tickets: could WOW Air one day fly you for free?
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Measuring customer effort: how hard can it be?
The harder something is to do, the less likely it is that it will be successfully completed.
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Three ways brands make improving Customer Experience harder than it needs to be
(and how to spot them)
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