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Simple tools to analyze and improve your brand’s customer experience

Gain a common understanding of the quality of your brand’s outputs and the effort required by your customers to enjoy them

CX Canvas

  • Adopt a common language for describing your brand’s customer experience
  • Capture the outcome your brand and your customer are really trying to achieve
  • Analyse the quality of your brand’s products, services, and customer interactions
  • Assess the effort you and your customers go to in creating those outputs
  • Model improvements and prioritise projects by value

Download the canvas

The same tool our consultants use in our paid engagements, distributed under the Creative Commons license.

Read the docs

Guidance noted on each section of the canvas, worked examples, and online video guides.

Get in touch!

We want to see what you build, and will happily make suggestions on where to go next.