Simple tools to analyze and improve your brand’s customer experience
Gain a common understanding of the quality of your brand’s outputs and the effort required by your customers to enjoy them
CX Canvas
- Adopt a common language for describing your brand’s customer experience
- Capture the outcome your brand and your customer are really trying to achieve
- Analyse the quality of your brand’s products, services, and customer interactions
- Assess the effort you and your customers go to in creating those outputs
- Model improvements and prioritise projects by value
Download the canvas
The same tool our consultants use in our paid engagements, distributed under the Creative Commons license.
Read the docs
Guidance noted on each section of the canvas, worked examples, and online video guides.
Get in touch!
We want to see what you build, and will happily make suggestions on where to go next.
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Selling customer experience rather than tickets: could WOW Air one day fly you for free?
Evaluating customer effort. How hard can it be?
The harder something is to do, the less likely it is that it will be successfully completed.
Three ways brands make improving Customer Experience harder than it needs to be
(and how to spot them)