We live in an experience economy
Great products at low prices are no longer enough.
Brands create value for their customers by staging high quality, low effort experiences.
Our passion is making it easy for brands to embrace the experience economy by providing the insight, tools, and technology needed to instil experience design as a key organisational discipline.
Customer experience news and analsyis from TwistCX
Make customer feedback actionable by distilling responses into two simple metricsread more
Retail energy companies cannot differentiate on price and should stop trying to do soread more
Measuring the quality of products and services is easy. But how do you evaluate Customer Experiences?read more
Selling customer experience rather than tickets: could WOW Air one day fly you for free?read more
The harder something is to do, the less likely it is that it will be successfully completed.read more
(and how to spot them)read more